myabundanceira Useful Updates
JioCinema, the video streaming platform of Reliance Industries, has rolled out new subscription plans to take on Netflix, Disney+Hotstar and Amazon Prime Video, apart from domestic rivals in the Indian OTT market.
JioCinema Premium will include ad-free content across languages, including original series, movies, children’s shows and TV entertainment on any device, including connected TV sets, for ₹29 a month. The company will also offer a family plan for ₹89 a month that will allow users to stream content on up to four devices simultaneously
Streaming platforms have been deploying hybrid models (driven by both advertising and subscriptions) of late to shore up revenues. Last year JioCinema had rolled out a ₹999 annual plan for ad-free Hollywood content and ad-supported local-language programming and sports.Kids’ and family entertainment including titles such as Motu Patlu, Shiva and Rudra, and content from local-language TV channels owned by Viacom18, such as Colors and Nickelodeon, will also become ad-free, and serials will be available to JioCinema members before their are aired on TV. More than 20 TV channels from the Viacom18 Network will be available for streaming, the company said.
The JioCinema Premium plan vastly undercuts offerings from Netflix, Disney+Hotstar and Amazon Prime Video. Netflix’s premium plan, which allows users to stream 4K content on up to four devices at a time, cost ₹649 a month, while Disney+Hotstar’s premium plan costs ₹1,499 a year or ₹299 a month. Amazon Prime Video comes bundled with Amazon Prime, which also costs ₹1,499 a year or ₹299 a month. Amazon also offers Prime Lite, which includes free shipping and access to Prime Video content with ads for ₹799 a year.